Tom Helton: The Book Marketer AI Couldn’t Replace
Hi, I’m Tom Helton.

I’m a real human book marketer.

I used to run major campaigns for a Big Five publisher until an MBA decided to replace me with AI.

Tough break for me.

Lucky break for you.

Want More Readers? I’ll Deliver Them — Literally.

Grow Your Author Email List with Readers Who Want Your Book

As a freelance book marketer, I specialize in building high-quality email lists for authors. These lists are filled with real people who are interested in buying your book, not just any book. Email is still the most powerful way for authors to sell books, connect with fans, and grow a lasting readership.

Here’s how it works: I’ll find subscribers for your email list for just $2 or less per sign-up. These are not random names. They are targeted leads, readers who are genuinely interested in your story or message.

I make this happen by working with a network of influencers and reviewers who help get your book in front of the right audience. Through smart campaigns and proven strategies, I attract readers who actually want to hear from you and are likely to buy.

Best of all, there’s no risk to you. I handle all the advertising and backend costs. Even if it costs me more than $2 to get a subscriber, you still pay the same flat rate. The risk is on me, not on you.

Let’s grow your audience with readers who are excited to buy your book.

Will People Know That I Paid to Build My List?

No. All transactions are completely confidential and designed to appear entirely organic. The entire marketing system I use is built to mimic what happens when a book naturally takes off and spreads through word of mouth. This is exactly the kind of momentum you want as an author. No one wants to be seen as someone who paid for their success.

This confidentiality also applies to the influencers I work with. They do not want to be viewed by their audience as people who take payment to promote others. Because of this, I cannot share real examples of past campaigns. The ads you see on this website are mock-ups using fictional books, not actual projects. Similarly, I cannot disclose the identities of the influencers I work with, even for your specific campaign.

To protect everyone involved, I ask all clients to sign a form agreeing not to interact with any posts made by an influencer while their campaign is running. This helps keep the campaign authentic and ensures that no influencer is exposed as promoting content for payment. It also improves results, since unexpected interactions can affect how many subscribers follow through.

Sell More Books & Worry Less

Who Is Tom?

Fifteen years of marketing and acquisitions experience across multiple Big Five publishing houses, with a specialization in debut author development.
Master’s in Publishing & Writing from Emerson College.
Bachelor’s in English & Communication from UNC Chapel Hill, go Tar Heels!
I’ve worked on hundreds of launches from romance to sci-fi, memoirs to murder mysteries. If it has pages, I can market it.

Will Subscribers Help Me Sell Books?

Absolutely. Email subscribers are one of the most powerful tools an author can have. Email marketing consistently delivers the highest return on investment (ROI) of any book marketing strategy, with an average conversion rate of 43 percent across all genres. That means nearly half of your subscribers are likely to buy when you send a well-crafted email. If you have more than one book, those same readers are also much more likely to become repeat buyers.

Email lists are not just about sales. They help you build a loyal readership, people who want to hear from you, who are interested in your work, and who are most likely to support you over time. Unlike author-created paid ads, which often produce unpredictable results, email marketing has been proven to consistently generate a positive return. This is especially true for self-published authors or those working with small publishing houses.

That is why building and growing your email list is the only service I offer. While I have managed a variety of marketing campaigns for larger publishers in the past, I do not offer those services anymore because they are rarely profitable for smaller authors.

If you already have a subscriber list and need help increasing conversions, I would be happy to assist. My goal is to help every client sell more books and build a strong, engaged community of readers.

Let Me Handle the Ads. You Handle the Writing!

Newsletter Subscriber Packages

Real Readers

I’ll get you real, organic book-loving subscribers who opted in because they liked your book, not books in general.

✅ 100% opt-in
✅ CAN-SPAM & GDPR compliant
✅ Over 90% initial delivery rate
✅ Acquired through social media & website ads
✅ Interested in your writing

When Will I Get My Subscribers?

For sample packages of 5 subscribers, I aim to deliver within 4 business days. For larger packages, the timeline depends on when my network of influencers is available to run a post. I only allow each influencer to make one post per week, which means I am often booked several weeks in advance.

Here is how it works. I coordinate with a trusted influencer to post about your book, and that post stays up until the number of subscribers you purchased is reached. Once that happens, I test the deliverability and authenticity of each subscriber. All of the influencers I work with have been reliable partners for years, and I trust them to provide high-quality leads.

If the list does not meet the standards I promise, I will run an additional campaign at my own expense with a different influencer to ensure you get what you paid for. This process can take time. Most projects are completed in less than a month, but large custom orders of more than 1,000 subscribers may take longer.

I always tell clients that I would rather take my time and do it right than rush the process and give you a list that does not perform.

Pricing Packages

Sample Starter – $1

5 real subscribers
Test list quality and email deliverability

Start Your Order

Growing Audience – $200

100 subscribers
Tailored welcome email for new readers

Start Your Order

Platform Booster – $900

500 subscribers
Custom welcome email
Two follow-up sales emails

Start Your Order

Ready to Get Started? Let’s Make It Easy.

If you're ready to purchase a subscriber package, please click the button below to fill out the form with the following details:

Your name
Email address
Book title or series name
Short description of your book
Link to your book or author page (Amazon, Barnes & Noble, website, etc.)

Once I receive your form, I’ll send a confirmation email, go over your request, and answer any follow-up questions. After we’ve finalized the details, I’ll send a secure payment request through Paypal. This process protects us both, ensures smooth handling, and provides a clear record of the transaction.

After payment is confirmed, I’ll begin gathering the real, opt-in subscribers you're looking for.

Feeling a little unsure?
Start with the $1 sample package. It's a great way to test the waters and see the quality for yourself.

I’d love the chance to earn your trust and help you build a powerful email list filled with readers who care about your work.

Still have questions? Reach out at tomheltonbooks@gmail.com

*** Please Note: I reserve the right to decline service at my discretion. Titles with low-quality covers, ineffective blurbs, or those deemed unmarketable will not be approved. Even I can't sell a dud. ***

⬇️Click Below to Get Started ⬇️

Start Your Book Marketing Journey

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